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About Us-

We are a real estate and design-obsessed passion project with an investor mentality and an anti-cookie-cutter approach to development and design.


What started as a small surf shack renovation in East Hampton, NY has blossomed into a real estate development and design firm for custom remodels and new construction. We carefully select our acquisitions to develop memorable turnkey homes where luxury is not always defined by square footage but by design forward details and blurred lines between historic beauty and modern convenience. Our unique approach to investing is grounded in our priority to design for the community and historical preservation. By George Collective redevelops homes with a focus on designing for the one or two buyers that can't live without it, versus designing for the masses.

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